A Launch Campaign for Hilton
We got the word out about the newest Motto by Hilton hotel, the very first outside of the United States!
The Motto brand puts an emphasis on the hotel’s urban location. As local experts, we were able to create a solid campaign plan and translate this into an engaging set of visuals for targeted use on social channels.
We set out carry out a fast-tracked discovery phase, exploring the locale and diving deep into brand assets. Once the brand and hotel DNA was clear, we worked on mood boards to summarise our findings and show what would best capture the target audience.
We created three concept directions for the Hilton Global team to choose from. The choice was clear! We took this idea and ran with it, developing three accompanying storylines. Each focused on a true, local connection and a unique Rotterdam experience.
We carefully selected our crew, locations and everything in between. then we and set everything up to capture our footage. Once video and photo shooting was complete, our editors brought this in line with the Motto visual identity by embedding brand elements for awareness and recognisability.
We delivered a ‘campaign in a box’ to make activation easy and efficient. Our core videos were accompanied by a variety of supporting assets and a guide which anyone, from property level right to the top, could pick up and help push.
“Wake up on the right side of Rotterdam Blaak.
Take yourself from global to hyper local in a heartbeat.”
- A series of core videos in a variety of sizes for paid media promotion
- A 1-minute concept video showcasing the 3 storylines
- Video snippets for use in organic social media posts
- Photography for use on social as well as on the website landing page
- Post captions in English and Dutch
- Campaign toolkit