A branding journey in Athens

Meet the number-one-rated hotel in Athens, Greece, and discover what we did to build a powerful concept.

Our approach

We researched the market and DNA of AVA Hotel & Suites in Athens to create a solid vision, which led to a powerful brand story and identity. These brand guidelines together form the key towards new hotel experiences, brand assets and a clear message in every form of communication.

Brand &

We probed the hotel’s stories, history and assets to draw up a DNA report with a bright vision and value proposition. In the core, we defined AVA’s believe in the inquisitive spirit of independent travellers. Those who make time stand still, connect with the local, and look at the wisdom of the past to better understand the society of tomorrow. That is how AVA inspires our twenty-first-century cosmopolitan lives with a keen eye for the origins of democracy, philosophy, arts and the sciences.


Based on our discovery, we sketched the brand story and identity. The narrative was built on the three pillars: immersive, inquisitive and refined. These brand pillars were the foundation for the visual and verbal framework of the brand identity.

The brand story

Take a step back, and admire. AVA Hotel & Suites is an intimate boutique hotel located at the foot of Athens’ renowned monuments. Immersed in the ancient city, it is the perfect base to uncover the historic source of modern-day arts and philosophy.

The suites are some of the most spacious of Athens and enrich inquisitive globetrotters as they offer a view on the Acropolis or the enchanting Plaka neighbourhood. This local scene inspires us every day to chase beauty and wisdom, of which we know, are hidden in the finest details.”


The visual framework we developed, outlines the brand’s colours, typography and graphic elements. The verbal framework gives direction to every piece of written and oral communication, including tone-of-voice, word usage and sample stories. Based on this visual and verbal framework we developed brand assets such as menus, in-room collateral, stationary and merchandising.