Branding

THE CREATIVE JOURNEY

Are you a bold daredevil? A duchess? or Mr Niceguy? Branding is more than a logo. From dream to story: we tap into your identity to build value beyond your beds and tables. That’s how we treat you to solid consistency and a monstrous fan base.

This is how we do it

IN FOUR STEPS

DISCOVERY

We deep dive into the hotel and market to unveil every opportunity.

CONCEPT

We sketch the brand story, guest journey and strategy.

IDENTITY

We establish the appearance and capture it in brand guidelines.

EXPERIENCE

We bring the whole lot alive in products and activations.

Discovery

FINDING YOUR TRUE NORTH

DNA

We’ll speak with every stakeholder; from frequent guests to owners, and neighbours: they’ll lead us to the promising source of your brand narrative. We then probe the hotel’s stories, history and assets to draw up a DNA report with a bright vision and value proposition.

MARKET

We’ll further shape the vision along some of the most exciting market developments. Where are your competitors hanging out? What are the opportunities? Every answer will be in the market report.

Concept

CREATING YOUR STORYLINE

PILLARS

We’ll now make it tangible. Based on your hotel’s DNA and values we’ll sketch your brand narrative. This story reads like an exciting plot with a true climax and well-defined protagonists.

POSITIONING

Once all storylines are rooted, we’ll shape their positioning and plot them in different scenarios. These will follow the guest journey from the first ‘hello’ to the last piece of communication.

Identity

SHAPING YOUR APPEARANCE

VISUALLY

We’ll nail all visual building blocks of the brand, including clear usage instructions. The brand guidelines carry shapes, fonts, logos, photography, colours and all their possible variations.

VERBALLY

Your brand now gets a mouth. We will determine the fundamentals of your verbal communication; from wording to tone-of-voice and editing directions.

Experience

ACTIVATING THE BRAND

COLLATERAL

We will design every possible item to activate the brand. From in-room items to food & beverage ancillaries and sales collateral; we deliver ready to print files. These can be used by your local supplier to directly produce the brand pieces you need, whenever you need them.

TEMPLATES

In addition to the physical brand elements, we’ve got your back with customizable designs. Through the templates for email campaigns, advertising, online marketing and functional communication you can roll out the brand across the entire hotel.

Tailored pricing

FOR ALL YOUR PROJECTS

Choose your plan and tell us what you’re working on.

Questions?

-Get in touch-

PHASE ONE TO THREE

The essentials

Get a bright new concept and a sparkling hotel identity

PHASE ONE TO FOUR

The full experience

Get a full brand including a whole range of assets

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